U.S. retail e-commerce sales in Q2 2026
Seasonally adjusted sales were estimated at $340.2 billion for April through June 2026.
Source: U.S. Census Bureau, August 18, 2026 ↗Retail reference
Online retail.
By the numbers.
U.S. retail and online-shopping figures from the Census Bureau's Q2 2026 release, collected in one easy-to-cite reference.Last reviewed October 9, 2026U.S. online retail statistics for 2026
These Q2 2026 figures offer useful context for shoppers, writers, and local businesses following retail sales and e-commerce's share of them.
Quarter-over-quarter e-commerce sales growth
Seasonally adjusted e-commerce sales increased from Q1 to Q2 2026, before adjusting for price changes.
Source: U.S. Census Bureau, August 18, 2026 ↗Share of total U.S. retail sales made online in Q2 2026
E-commerce accounted for more than one out of every six retail dollars in the quarter.
Source: U.S. Census Bureau, August 18, 2026 ↗Year-over-year e-commerce sales growth
Online retail sales grew from Q2 2025 to Q2 2026, before adjusting for price changes.
Source: U.S. Census Bureau, August 18, 2026 ↗Total U.S. retail sales in Q2 2026
Total seasonally adjusted retail sales were estimated at $1,986.5 billion.
Source: U.S. Census Bureau, August 18, 2026 ↗Quarter-over-quarter total retail sales growth
Seasonally adjusted total retail sales increased from Q1 to Q2 2026, before adjusting for price changes.
Source: U.S. Census Bureau, August 18, 2026 ↗Year-over-year growth in total retail sales
Overall retail sales increased from Q2 2025 to Q2 2026, before adjusting for price changes.
Source: U.S. Census Bureau, August 18, 2026 ↗Methodology and sources
One primary source.
Clear context.
Every statistic on this page comes from the U.S. Census Bureau's Retail E-Commerce Sales report for the second quarter of 2026. The Census Bureau publishes this report using its national retail survey program. Dollar figures and growth rates are seasonally adjusted unless noted otherwise.
The Census Bureau has noted that revised Q3 estimates will be reflected in its November 19, 2026 release. This page will keep the Q2 figures clearly labeled until that newer release is available.
Read the Census report ↗Cite this page
Underground Deals KC. “U.S. Online Retail Statistics for 2026.” Updated October 9, 2026.Use the statistic heading above as a direct link when citing a specific figure.
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